By now you may have heard about Google’s change of guidelines. To maintain the integrity of links on our site and keep in good standing with Google, we are required to add a “nofollow” attribute to any sponsored link’s anchor tag.
All links on our sites that stem from an advertisement or sponsored conversation will have a “nofollow” attribute added.
Please understand that our only reason for doing so is to comply with the rules set by Google. We truly wish that we did not have to “nofollow” any link, however in the world of Google it is to protect your site and ours and everyone’s best interest to adhere to the new guideline.
“Search engine guidelines require machine-readable disclosure of paid links in the same way that consumers online and offline appreciate disclosure of paid relationships.”
Google’s position on Paid Links:
“Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.
“Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
* Adding a rel=”nofollow” attribute to the anchor tag
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file”
Is it OK to sell links as long as we use the nofollow attribute?