Alison Ray is a strategic and solutions-focused professional with 20+ years experience in marketing, event management, and executive assistant support. As the founder of a corporate meeting planning agency, Alison has managed multi-million-dollar budgets and executed programs for Fortune 500 clients across the wine & spirits, tech, commercial real estate, medical, interior design, photography, non-profit and retail industries.
With an extensive background in marketing and business management, Alison’s mission is to provide marketing leadership and executive support to small and mid-sized businesses.
- Client Onboarding & Intake
- Client Communication, contracts, maintaining records, support and relationship management.
- High-level Calendar Management
- Email Management
- Travel Arrangements, including flights, accommodations, and detailed itineraries for both business and personal needs.
- Financial records using QuickBooks, overseeing client invoicing, expense tracking, and budget reporting.
- Marketing strategies, overseeing and implementing social media, email campaigns, and advertising to enhance brand visibility.
- Project management using platforms like Trello, Asana, Monday, 17 Hats, Dubsado; ensuring timely deliverables and aligning client expectations.
- Canva Certified: Produce digital and print marketing collateral including brochures, flyers, and promotional graphics to support campaigns.
- Design and develop custom websites and landing pages using Wix and Squarespace, enhancing user experience and lead generation.
- Online & Competitor Research
- AI Tools Integration & Automation
- Website & Form Updates
- Tools: MS Office 365, Google Suite, Canva Pro, Asana, ChatGPT, Zoom, Monday, 17 Hats, Dubsado, Cvent MailChimp, LightRoom, WordPress, Wix, SquareSpace, Later, Hootsuite, LinkedIn, Quickbooks
- Brand Development/Auditing
- Website Auditing
- Business Strategy, Research & Planning
- Key message Development and Training
- Audience Analysis
- Market Research
- Social Media Management/Strategy/Auditing
- Content Creation (photo/video editing, graphic creation, etc)
- SEO, Hashtag and Keyword Research
- Community Engagement
- Email Marketing
- Facebook & Instagram Advertising
- Video Editing
- Event Marketing & Planning
- Product Photography/Videography
- Commissionable Affiliate Programs (Amazon Store, Reward Style)
- Industry Partnerships
- Budget Management
- Weekly Calls/In Person Meetings
- Website Design & Content Development (Wix and Squarespace)
- Logo Design & Branding
- Social Media Design
- Digital & Print Marketing Materials
