Consulting

Alison Ray is a strategic and solutions-focused professional with 20+ years experience in marketing, event management, and executive assistant support. As the founder of a corporate meeting planning agency, Alison has managed multi-million-dollar budgets and executed programs for Fortune 500 clients across the wine & spirits, tech, commercial real estate, medical, interior design, photography, non-profit and retail industries. 

With an extensive background in marketing and business management, Alison’s mission is to provide marketing leadership and executive support to small and mid-sized businesses.

• Client Onboarding & Intake
• Client Communication: contracts, maintaining records, support and relationship management
• High-level Calendar Management
• Email Management
• Event Management: 15+ years experience
• Travel Arrangements: flights, accommodations, and detailed itineraries for both business and personal needs
• Financial Records: QuickBooks overseeing client invoicing, expense tracking, and budget reporting
• Marketing Strategies: overseeing and implementing social media, email campaigns, and advertising to enhance brand visibility
• Project Management: Trello, Asana, Monday, 17 Hats, Dubsado; ensuring timely deliverables and aligning client expectations
• Canva Certified: Produce digital and print marketing collateral including brochures, flyers, and promotional graphics to support campaigns
• Website Development & Management: Wix and Squarespace, enhancing user experience and lead generation
• Online & Competitor Research
• AI Tools Integration & Automation
• Website & Form Updates
• Proficient Tools:
  • MS Office 365
  • Google Suite
  • Canva Pro
  • Quickbooks
  • Asana
  • ChatGPT
  • Zoom
  • Monday.com
  • 17 Hats
  • Dubsado
  • Cvent
  • MailChimp & Flowdesk
  • Adobe LightRoom
  • WordPress, Wix, SquareSpace
  • Later, Hootsuite
  • LinkedIn

• Brand Development/Auditing
• Website Auditing
• Business Strategy, Research & Planning
• Key message Development and Training
• Audience Analysis
• Market Research

• Social Media Management/Strategy/Auditing
• Content Creation (photo/video editing, graphic creation, etc)
• SEO, Hashtag and Keyword Research
• Community Engagement
• Email Marketing
• Facebook & Instagram Advertising
• Video Editing
• Event Marketing & Planning
• Product Photography/Videography
• Commissionable Affiliate Programs (Amazon Store, Reward Style)
• Industry Partnerships
• Budget Management
• Weekly Calls/In Person Meetings

• Website Design & Content Development (Wix and Squarespace)
• Logo Design & Branding
• Social Media Design
• Digital & Print Marketing Materials